Laughter is one of the most beautiful things in the world. That’s why it’s a great marketing tool.
But that never crossed Emily Beaver’s mind when she asked her dad Jeff to try on her latest crocheted creations.
Still, she got millions of people to take a look at the work she puts out in her business LoveBeav Crochet. Emily initially asked her dad to model as a goof.
“When I first asked my dad to model my crochet as a joke I never thought he would get so into it,” Emily said.
@lovebeav♬ The Home Depot Beat – The Home Depot
Well, of course, he did. He’s her dad and he loves her so he did everything in his power to rock those crochet crop tops as hard as he could to help his daughter’s business.
I mean, he really gets into it.
He poses and does runway walks in them. He takes his modeling job very seriously. Now you’ll see her dad in all of the marketing images.
Her dad models her creations on TikTok, her website, and Facebook. And mom Amy does too! You might remember her from a 2004 episode of “Wife Swap” when they did a liberal hippie vs. conservative religious swap.
The Beaver family, from Fayetteville, Arkansas, have become viral TikTok sensations.
You’ll often find them modeling matching crocheted outfits while performing choreographed dances. Emily has been crocheting for about seven years and never imagined her business LoveBeav would grow so rapidly after getting her parents on TikTok.
@lovebeav #dadsoftiktok #crochet #supportivedads #knitweardesigner #parentsoftiktok #JetPuffedSmourth ♬ Im Too Sexy – Right Said Fred
Her online store is almost always sold out now and she has more than 594,800 followers online.
This family is always dancing and doing all kinds of fun things on Tik Tok like going to music festivals, modeling crop tops on the roof, or just being silly.
@lovebeav #parentsoftiktok #comedy #realityshow ♬ original sound – Emily Beaver
“Emily’s channel is art — and not just because of the crocheted goods. The Beavers are wholesome and hilarious as they lean into trends like #couchguy TikTok and Tiger King. (Amy looks startlingly like Carole Baskin,” writes AXIOS reporter Alex Golden.
@lovebeav #dadsoftiktok #crochet #supportivedads #knitweardesigner #parentsoftiktok #JetPuffedSmourth ♬ Im Too Sexy – Right Said Fred
Frankly, the compilation of her dad’s modeling to Right Said Fred’s “I’m Too Sexy” is pure gold.
“Your dad is a national treasure,” said one TikTok commenter. “Protect him at all costs.”
“He’s living his best life. He understood the assignment,” said another.
Another great video was their Christmas performance of “Jingle Bell Rock” a la “Mean Girls.”
“You guys are definitely the most fun. Love your hand-crocheted Christmas outfits! You are never boring,” wrote one commenter.
Emily is thrilled that her family is so supportive and that this support can help her to “decorate” more bodies with “fiber art.”
You can check out all her fiber creations, which include tops and other items that cost an average of $40 to $65 per piece, on her website, Tik Tok, and Facebook.
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