Parenthood
90s Polly Pocket is Relaunching
Moms are gearing up to satisfy their nostalgia by buying them for their "children." And by "children" we mean themselves.
D.G. Sciortino
02.14.18

Nineties moms everywhere are losing their proverbial sh*t right now because their favorite childhood toy is coming back. And since they are moms now they can satisfy their nostalgia by buying them for their “children.”

And by “children” we mean themselves.

And since they’re grown-ups they can buy as many as they want. As little kids, we tried to collect as many sets as we could. But, there are only so many birthdays, holidays, sick presents, and “because you were good” occasions where you could get one.

Only Polly Pocket
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Only Polly Pocket

Now… all of the sets can be theirs! If you’re not familiar with Polly Pocket, they are tiny collectible compacts in all different colors and shapes that contain tiny dolls and mini dollhouses or playsets inside of them.

British company Bluebird Toys made more than 350 different sets and sold more than 10 million between 1989 and 1998.

Since then, collectors have been paying high prices just to scoop up those vintage Polly Pocket sets. A Polly Pocket Fairy Light Wonderland recently sold on eBay for $500, according to Scary Mommy.

There are even Instagram accounts devoted to them which have thousands and thousands of followers. Bluebird Toys were sold to Mattel in 1998 who discontinued the original Polly Pocket line and created a new line that was much larger.

The new Polly Pocket version never really took off though.

Here’s what it looked like.

Amazon.co.uk
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Amazon.co.uk

Now they’re relaunching the original line to see if it resonates with the current generation. The relaunched line are the same tiny size we love and remember but have a slightly modernized look.

PopSugar reports that it will be accompanied by a new cartoon series.

“With more than 10 million compacts sold throughout the years, the compact product line nods to the brand’s heritage and surprise factor, but reflects an updated look of the characters and scenes from the content,” a rep from Mattel told POPSUGAR. “The series follows Polly and her friends as they embrace big adventures in a shrunken size, thanks to Polly’s magic locket.”

BuzzFeed said the line will be available in June. Needless to say, 90s girls are FREAKING OUT.

Here’ what the relaunched line looks like:

Polly Pocket
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Polly Pocket

“My mom found 4 of my old Polly Pockets, now my daughter plays with them when she goes to Nana’s house!” said a Facebook commenter.

“We’re getting a bunch and playing with them while we drink hard cider and listen to trap music. No kids allowed. They have their American Girls and Shopkins,” said one Facebook commenter who tagged her friend in the post.

Facebook Screenshot
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Facebook Screenshot

So get excited people! If we get really lucky maybe they’ll bring back Sweet Secrets too!

Junkebunk
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Junkebunk

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