Some children are born with innate talents. There are kids who excel in math and there are children who do really well in painting and music. There are also kids who like to think out of the box. Some are born with awesome advertising skills.
A boy in Utah has created a buzz in his neighborhood for being an ingenious entrepreneur.
11-year-old Seth built a stand near the side of the road. However, instead of lemonade, he sold something else.
He stood at the roadside with a sign that said “Ice cold beer”.
Because he was just a kid, a couple of his neighbors decided to call the police. The cops immediately went to the area to start an investigation.
There, they found out the nice twist Seth did for his business.
The boy wasn’t really selling alcohol at all. He wasn’t breaking the law.
A closer look at the sign revealed that he was actually selling root beer!
The boy didn’t deceive anyone. In his sign, the word “root” was written in green. You wouldn’t be able to see it without getting close.
Instead of getting mad at the boy for coming up with such an idea, the Brigham City Police Department considered it an excellent marketing strategy.
They were even amazed at how good his business went. Not a lot of kids would be able to pull that off.
Even the internet found it amazing.
https://www.facebook.com/BCPoliceDepartment/photos/pcb.2362446190690766/2363175503951168/
One Facebook user said:
“That’s a kid that is destined to be a great marketing expert! He knew how to get attention of people. Seems it worked and he got police protection as well. 🤣. Bet he got lots of business as well. 👍”
Another one commented:
“He’s savy, neat and clean! Hard working and thinking about what appeals to the public…he can go anywhere with that mindset! And with that community of great police officers supporting him, he’s already got mentoring!!! love this 😎”
There was this person who said that whoever called the cops on the boy should feel ashamed. To that, the Brigham City Police Department replied:
“Our citizens should never feel ashamed or embarrassed to call us. They were just calling in what they felt was a suspicious circumstance. No harm, no foul.”
The police officers were also given praises for supporting the kid.
They handled the situation really well. And after finding out that he’s not doing anything wrong, some of them even bought cans of root beer. Well, who could resist the boy’s charm? Plus, each can was only $1.
The boy may be young but he sure knows how to make his business stand out.
His stand easily went viral. People from other states are quite disappointed that he doesn’t deliver to other places. Hopefully, in the future, he can come up with an equally clever business. For sure, just like his (root) beer stand, it’ll attract tons of customers- even those outside of his city and state.
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