Mother’s Day 2019 is approaching and people everywhere are starting to think about what they should give their mothers. After all, it’s a day to appreciate all that the women in our lives do for their children. If you’re feeling slightly panicked about what to give your mother, someone has come to the rescue. It’s Kraft macaroni and cheese.
This year, Kraft is aiming to do something very special for moms on Mother’s Day: they’re going to pay for their babysitter.
After a good night’s sleep, plenty of mothers say they want a night out this year. That’s why the mac-n-cheese giant is pledging to pay up to $100 in babysitter fees. The company has $50,000 pledged toward the promotion, so plenty of moms will benefit.
Kraft released a commercial announcing the promotion.
In it, a mother walks through her house with a breakfast-in-bed tray. But she’s clearly still got a lot to do.
“Mother’s Day is great,” she says, smiling as she passes her son. “It’s a great day for appreciation and love and macaroni jewelry. But it isn’t so great at giving moms what they actually need, which is the gift of not being needed.”
She’s not wrong.
A U.K. study estimated that parents get asked approximately 300 questions by their children in a single day. And one mother personally counted how many times her children said “Mom” in six hours — 169.
So, it’s not surprising that moms often crave time to themselves.
“Spend the day how you want to spend the day,” says the mother in the Kraft commercial. “For me, that would be brunching at a kid-unfriendly restaurant or not having to hide in the bathroom to eat my cookies or just sitting in my car for like, five minutes in complete silence!”
But the company isn’t telling moms how to spend their day.
The whole point is that they’ll cover your babysitting costs so that you can get out.
So how do you get in on this deal? All you have to do is log on to the website kraftmothersdayaway.com and submit your receipt for the babysitting costs. If you don’t have a receipt, you can submit an invoice. Then you’ll get reimbursed — leaving you with a total cost of $0 for your babysitting fees.
Of course, you should expect a bit of lag time with processing those invoices.
Trying to process $50,000 worth of babysitting bills takes a while. The company warns that anyone who submits an invoice for Mother’s Day should expect it to take anywhere from six to eight weeks to process.
If you want to take advantage of the promotion, though, you have a full week to do so — assuming the funds hold out. It’s available until 11:59 p.m. on May 19, one week after Mother’s Day. But if the funds are used up before then, you might be out of luck.
Kraft does have one thing right — moms need to get out of the house once in a while. So maybe this is the year that you treat a mom you know to just that.
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