You know what this world needs right now? Especially in an era where every advertisement is right at your face?
Honest advertising.
Unfortunately, it looks as though it will be left up to the people to fight for it.
While that’s often expected, no one thought the finer points of honesty would need to be explained to a CEO by a little girl, but that’s just what happened here.
For some money-grabbing companies, this would be counterintuitive to their goal of making as much profit as possible by sweeping things you donât like to hear under the rug.
An 11-year-old girl, however, proved that honesty is still the best policy, especially when youâre selling something.
Of course, Mike Rowe had to share.
The famous “Dirty Jobs” host posted a video about how honest advertising crashed a website.
Rowe received a letter from his friend Sean McCourt detailing the events that lead to a Girl Scout writing a strongly opnionated letter.
McCourt explained that he told his Girl Scout daughter about his high school best friend, who happens to be âvery rich.â
In other words, he was the perfect candidate for some Girl Scout products. He was a client that McCourt’s daughter just couldnât miss.
Rowe might be leading a very interesting life through his shows, but he has never seen anything as hilarious and interesting as this letter.
Mike couldn’t read it without laughing.
Charlotte, the Girl Scout, sent her father’s friend an impassioned letter, asking the man to buy some cookies.
She introduced herself and was quite frank even at the start of the letter. She said she just knew him from her dad and that she met him just once in her life.
She also mentioned her five-scout troupe.
While their detachment can be considered a small one, Charlotte confidently said she is proud to be part of it.
As every Girl Scout is, they’re tasked with the mission of raising funds by selling cookies.
She knew that her father’s friend, Mr. Mikaelson, was intending to buy some for the men and women of the armed forces.
So, clever little Charlotte pounced on this business opportunity and positioned herself as the cookie contractor.
But it wasnât her daring move that endeared her to everyone. It was the chunk of the second part of her letter.
After stating her objective of selling more than 300 boxes of cookies, she then moved to give a review of each cookie.
It wasnât your ordinary review, however.
Charlotte began listing down the cookies she was selling and gave her honest opinion about all of them â from her least favorite to the best ones in her bag.
Her ratings were real knee-slappers because of their bluntness. And as she scored them from 1-10, the ratings were as brutal as her comments.
She started with Savanna Smiles.
âSavannah Smiles are like sweet lemon wedges with just the right balance of sweet and sour. This cookie gets a 7 for its divine taste.â She said in the video.
âThis is a plain peanut butter cookie that pairs nicely with any hot drink.â She said about the Trefoils. The cookie got a 6 out of 10 âbecause alone, itâs kind of boring.â
Thinking of buying Do-si-dos?
âThe Do-si-do is a peanut butter sandwich. I give it a 5 for its unoriginality and its blandness.â Big yikes! Meanwhile, Samoas got a 9 out of 10 for its âamazing flavor.â
Tag-alongs got 8 out of 10
Why? Because of the combination of peanut butter and chocolate. She added, however, that if you donât like peanut butter, itâs best that you donât buy it.
âIf you have a wild sense of adventure, try the sâmore. Full disclosure, I have not tried the sâmore so I cannot rate it in good conscienceâ she further added.
Curiously enough, she described one as a “bland, flavorless, gluten-free wasteland.”
Hear Charlotte’s brutally honest letter and subsequent “review” of Girl Scout cookies in the video below!
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