Kids are pretty awesome, right?
They’re like little idea factories, always coming up with the coolest stuff.
Take Seth, an 11-year-old from Utah.
![](https://parentingisnteasy.co/wp-content/uploads/2021/09/bee1.jpg?x34106)
![](https://parentingisnteasy.co/wp-content/uploads/2021/09/bee1.jpg?x34106)
This kid is a genius in the making, and he’s got the whole neighborhood talking!
So, what did Seth do?
Well, he set up a stand by the road, just like a lemonade stand.
But get this: instead of selling lemonade, his sign read, “Ice Cold Beer.”
![](https://parentingisnteasy.co/wp-content/uploads/2021/09/beer7.jpg?x34106)
![](https://parentingisnteasy.co/wp-content/uploads/2021/09/beer7.jpg?x34106)
Yep, you read that right!
Now, as you can imagine, some grown-ups in the neighborhood freaked out a little.
“A kid selling beer? No way!” they thought.
So, they called the police, who showed up ready to investigate what was going on.
But here’s the kicker: Seth wasn’t selling actual beer. Nope!
![](https://parentingisnteasy.co/wp-content/uploads/2021/09/beer5.jpg?x34106)
![](https://parentingisnteasy.co/wp-content/uploads/2021/09/beer5.jpg?x34106)
The police found out that Seth had a clever twist to his business.
He was selling root beer, not the alcoholic kind!
And it gets even better.
If you looked closely at Seth’s sign, you’d see the word “root” written in tiny green letters above “beer.”
![](https://parentingisnteasy.co/wp-content/uploads/2021/09/beer2.jpg?x34106)
![](https://parentingisnteasy.co/wp-content/uploads/2021/09/beer2.jpg?x34106)
So, he wasn’t tricking anyone; you just had to get close to see the full message.
Pretty smart, huh?
The Brigham City Police Department thought so too.
Instead of getting mad, they were like, “Wow, this kid is a marketing genius!”
They were super impressed with how well his business was doing.
I mean, how many kids do you know who could pull off something like this?
![](https://parentingisnteasy.co/wp-content/uploads/2021/09/beer4.jpg?x34106)
![](https://parentingisnteasy.co/wp-content/uploads/2021/09/beer4.jpg?x34106)
The internet couldn’t get enough of Seth’s story either.
One Facebook user said:
“That’s a kid that is destined to be a great marketing expert! He knew how to get attention from people. Seems it worked and he got police protection as well. 🤣. Bet he got lots of business as well. 👍”
Another chimed in:
“He’s savvy, neat and clean! Hardworking and thinking about what appeals to the public…he can go anywhere with that mindset! And with that community of great police officers supporting him, he’s already got mentoring!!! Love this 😎.”
Some people thought calling the police was a bit much.
But the Brigham City Police Department had the perfect response:
“Our citizens should never feel ashamed or embarrassed to call us. They were just calling in what they felt was a suspicious circumstance. No harm, no foul.”
So, what’s the takeaway?
Seth is a young entrepreneur who knows how to make a splash.
Even the police officers couldn’t resist buying his $1 cans of root beer.
![](https://parentingisnteasy.co/wp-content/uploads/2021/09/beer8.jpg?x34106)
![](https://parentingisnteasy.co/wp-content/uploads/2021/09/beer8.jpg?x34106)
His stand became an internet sensation, and people from other states wish he could deliver.
Who knows what he’ll come up with next?
But one thing’s for sure: it’ll be just as awesome as his root beer stand.
Watch the full story below!
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